▲ project file // menu-kita
Menu Kita: Customer Segmentation
Customer segmentation analysis for a food delivery app using clustering to enhance targeted marketing strategies.
Menu Kita is a customer segmentation analysis for a food delivery app. Using clustering techniques, it groups customers by behavior so marketing can be targeted more effectively.
What it does
- Segments customers into meaningful clusters based on ordering behavior
- Enables targeted marketing strategies per segment
- Prototyped the analysis and flow in Figma
Why it matters
Segmentation turns raw transaction data into actionable strategy, so each cluster gets messaging that actually fits how they order.